About Unroutine

The environment friendly and economy friendly movement


The thought of Unroutine was born during the annual school event in The Shriram Millennium School, Faridabad in 2018. As part of the initiative of the school to build an inclusive society multiple NGOs had set up their stalls and sold items and products made by their community. There was however a small gap, there was no brand to communicate the value of these products to the world. That is when I decided to get close to the issue and do something about it. To understand the issue better I and took up an internship with Tender Hearts, an NGO based out of Faridabad. Unroutine was launched based on my learnings there and the the market 


Unroutine is not a formal word in any dictionary.

Unroutine is a thought , a way of life – where we think beyond the obvious, be conscious of our choices and how we are impacting the world around us through them.

The mission of Unroutine is to source directly from the artisans and market them to the end consumer. This we believe will bring about a social change through economic empowerment. We are making a humble beginning by bringing handcrafted lifestyle and regular use products created by self-help groups, rural artisans and independent producers  from across India. The artisans and groups that we are partnering with are gifted with the creative  talent and skills to craft exquisite designs in styles that are unique to the Indian culture and heritage.

Unroutine offers contemporary products with an unique design interpretation that will set you apart from others in your choice of the products you use. Since these are sourced directly from the artisans, a majority of the proceed from sales help these artisans and their family directly.

When you buy an Unroutine product, you are not only buying a product, you are setting in motion a dream – a dream for a better future, through education and economic empowerment.  As more people like you join the Unroutine movement we are starting an irreversible process where the marginalised section starts developing the self-confidence and self-esteem required to earn by their own efforts and initiative. Unroutine plans to invest in developing contemporary products and design capabilities with our unique traditional art and thereby bring about modernize these communities.

As a brand, Unroutine offers a wide range of choice starting from home décor, to daily essentials , to personal care range to accessories to stationery items. So if you are a corporate or a direct consumer we would be happy to partner with you and together strive to change the society we are living and leave a better world for the next generation.